What is branding?
Branding, by definition, is creating a name, term, sign, symbol and/or a design that is easily identifiable as belonging to the company.
Brand design serves to identify your organization, company, product or service and distinguish it from those of your competitors.
In other words, brand building is the process of creating and shaping a brand that gives meaning to your company and its products and services.
The importance of building a brand
A good branding strategy will not only get your target market to choose you over the competition but will get your prospects to see you as the only one providing a solution to their problem.
Your brand resides within the minds of your customers, clients, and prospects. It is the sum total of their experiences and perceptions regarding your brand, some of which you can influence and some of which you cannot.
In order to make a positive impact as possible to your customers, it is crucial to invest time in researching, defining, and building your brand. A strong brand is invaluable as the battle for customer’s attention intensifies day by day.
After all, your brand is the source of a promise to your consumers. This makes it a fundamental piece of your marketing communication.
The importance of building a brand
A good branding strategy will not only get your target market to choose you over the competition but will get your prospects to see you as the only one providing a solution to their problem.
Your brand resides within the minds of your customers, clients, and prospects. It is the sum total of their experiences and perceptions regarding your brand, some of which you can influence and some of which you cannot.
In order to make a positive impact as possible to your customers, it is crucial to invest time in researching, defining, and building your brand. A strong brand is invaluable as the battle for customer’s attention intensifies day by day.
After all, your brand is the source of a promise to your consumers. This makes it a fundamental piece of your marketing communication.
Well-designed brands will:
Deliver the message clearly;
Confirm credibility;
Affect target prospects emotionally;
Motivate the buyer;
Cultivate user loyalty.
Basics of building a brand strategy
The core value to establish when designing a brand is the search intent. You need to know your customer’s needs and desires for this is the number 1 issue you want your brand to address.
When building a brand strategy, we recommend either learning about all the different aspects of brand identity (design, logos, symbols, target audience, customer experience, marketing, promotional merchandise etc.) or working with a full-service digital agency that has an overview of all the particular characteristics of brand building and design.
The beauty of working with such an agency is that you can easily turn working on different services into a joint interactive process. Take analyzing the search intent for SEO for instance. As soon as you have figured out what your target audience is longing for you can apply the same analysis to your brand building strategy.
Basics of building a brand strategy
The core value to establish when designing a brand is the search intent. You need to know your customer’s needs and desires for this is the number 1 issue you want your brand to address.
When building a brand strategy, we recommend either learning about all the different aspects of brand identity (design, logos, symbols, target audience, customer experience, marketing, promotional merchandise etc.) or working with a full-service digital agency that has an overview of all the particular characteristics of brand building and design.
The beauty of working with such an agency is that you can easily turn working on different services into a joint interactive process. Take analyzing the search intent for SEO for instance. As soon as you have figured out what your target audience is longing for you can apply the same analysis to your brand building strategy.
When do you need a full branding?
Repositioning a firm to compete with a new set of competitors;
The merger of two firms with different brands;
The launch of a new firm or a new product or product group/areas in a current one;
A major change in strategy or direction;
The emergence of a new competitive advantage;
The addition or loss of a high visibility expert;
The launch of a significant new service line;
The “commoditization” of existing services.
